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easy for customers to do business with us. We need to wake up to the realities of today's marketplace." As a senior vice president reading that memo, what exactly would you have delegated somebody to do? What would "make it easy to do business with us" mean in this situation? People need specifics to act. |
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If you're not sold on your own ideasold enough to find and organize the facts you need, to develop the strategy to suit your audience, to prepare the presentation, to energize your body, to select the perfect phrasing, to anticipate and prepare for objectionsthen the decision makers never will be. |
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