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Page 195
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Saying No and Giving Other Bad News Without Leaving a Bad Taste in Someone's Mouth
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The worse the news, the more effort should go into communicating it.
Andrew S. Grove
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None love the messenger who brings bad news.
Sophocles
Many a manager has planned a trip across country for the week simply to delay giving bad news to his or her staff. Saying no to an idea, proposition, or request from a customer, salesperson, parent, or partner creates knots in the stomach and costs hours of sleep. And the damage done in the delivery can be far worse than the answer itself or the discomfort of the person giving the message. Saying no will seldom be easy, but with the following tips, you may find the task less painful and more productive than imagined.
Tip 544: Be clear about your own priorities.
Some priorities stay near the tip of your tongue; you know you don't want to be a part of this and you know you do want to be a part of that. Your values constitute your basis for saying yes or no in every request for your help

 
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