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son that if you're like them in some ways, you're probably like them in other ways. Therefore, they begin to transfer trust as friend to friend. |
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Tip 2: Show concern and compassion. |
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People tend to trust people who show concern for them. When they bleed, they want to know others bleed with them. Even companies have to show concern over self-interest in times of crisis. During the Pepsi needle-syringe-tampering reports, you may recall the criticism some expressed in the company's handling of that crisis. When the public asked about the possibility of recalls, Pepsi officials embraced logic: the cans were bottled at different plants in different parts of the country; there was no logical pattern for the alleged tampering incidents. No recalls: logical decision. But Pepsi received criticism not for what they said, but for what they didn't say. The absence of what some believed to be concern about public safety. The same is true on an individual level. People have to feel your concern before they hear your words. |
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Tip 3: Demonstrate cooperation with good intentions. |
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To be credible, you must demonstrate that you are acting in good faith to the best of your knowledge and ability. People must believe that you want to cooperate to help them achieve their personal and career goals. People will forgive you for poor judgment, but rarely for poor intentions. |
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We communicate by actions as well as words. We communicate by what we say and what we don't say; by which policies we enforce and which policies we don't enforce; by what we allow work time for and what we don't allow work time for; by what we fund and what we don't fund; by behavior we reward and behavior we punish; by what we do and what we criticize others for doing; by what we ask for and what we're willing to give in return. To be credible, our words have to match our policies, performance, and plans. |
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Tip 5: Demonstrate competence. |
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People flock to experts, star performers, wise decision makers, and winners. People don't intentionally invest their money in poorly performing stock; |
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