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Establishing a Track Record for Truth
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You need not tell all the truth, unless to those who have a right to know it. But let all you tell be truth.
Horace Mann
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When you break your word, you break something that cannot be mended.
no attribution
When gamblers go to the race track, they consider the prior winners when placing their bets. When investors buy stocks, they look at the past performance of the mutual fund or the corporation. When voters go to the polls, they consider the voting record of the candidate before casting their ballot for or against. Yes, hunches and name recognition play a part in all these situations, but over the long haul performance profoundly affects our decisions about whom we believe. The same is true in leading, learning, or loving: credibility counts.
Tip 1: Find commonalities.
People like people who are like them. And people believe and trust people they like. Try to discover attitudes, likes, dislikes, family backgrounds, experiences, personality virtues or quirks, careers, goals, or values that you have in common with others; then emphasize those commonalities. People rea-

 
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