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Page 398
Tip 974 (for men). Forgo a flirtatious manner to prevent creating obligations about other interests.
Tip 975 (for men). Put aside a fatherly tone to avoid inciting a woman's inclination to plead or pout, thus damaging your own negotiating power.
Tip 976 (for men). Don't damage a woman's self-esteem and disregard her intelligence with a condescending tone in explaining products or services.
Tip 977 (for men). Avoid a pleading or oversolicitous tone so as not to damage the buyer's confidence in your product or weaken your negotiating strength.
Tip 978 (for men). Guard against a competitive, challenging tone when a female customer voices objections and reservations.
Tip 979 (for men). Depend on your proven sense of timing in presenting your product or service; don't interpret nods and smiles as premature buying signals.
Tip 980 (for women). Insist on finishing your comments when interrupted.
Tip 981 (for women). Avoid "cowering" when someone disagrees with your opinion.
Tip 982 (for men). Share more airtime if you want to be perceived as less authoritarian or less opinionated.
Tip 983 (for women). Speak up or change the subject when you've listened more than "your fair share."
Tip 984 (for women). Take care that you don't mislead with your smiling and nodding; men often take such responses as agreement with and interest in what they're saying.
Tip 985 (for women). Use more forceful language; avoid tag questions. Answer questions with facts or directly stated opinions.
Tip 986 (for women). Realize that when a man states an opinion he is not necessarily closed to opposing opinions or facts.
Tip 987 (for men). Respect the fact that a woman is not necessarily talking to make a point, but rather to explore feelings or relieve stress.
Tip 988 (for men). Acknowledge a comment directed to you.
Tip 989 (for men). Encourage women to speak up when they disagree or have their own agendas to discuss.
Tip 990 (for men). Identify your opinions as such rather than stating them as irrefutable facts.
Tip 991 (for men). Don't continually change conversational topics offered by women.
Tip 992 (for women). Take up more space.
Tip 993 (for men). Be careful not to intimidate people by size and bigger-than-life gestures and motions.
Tip 994 (for women). Use more nouns and verbs than adjectives and adverbs when you want your comments to sound more factual than subjective.
Tip 995 (for women). Use direct, forceful language when you want to sound authoritative, competent, and confident.
Tip 996 (for men). Use more tentative language (questions, qualifiers, hedgers) when you want to sound less dictatorial and more open and approachable.

 
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