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The little girl sat in her patio swing, shivering. She wore a big parka, with the hood up, her legs covered with a blanket. Her head was buried in a library book. Her mother stuck her head out the back door and called to her, ''Honey, what are you doing, sitting outside reading where it's so cold?" |
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The little girl looked up. "Well, my teacher told us that if we wanted to be good students we should do a lot of outside reading." |
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That's been the story most places all too often. Miscommunication between managers and employers. Between customers and suppliers. Between Sales and Service. Between politicians and taxpayers. Between husbands and wives. Between parents and children. We're just not communicating all that well. |
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In corporate offices, in lawyers' suites, in bedrooms and boardrooms around the world, "miscommunication" surfaces as a causethe cause of poor job performance or a lost sale, the cause of a lawsuit, the cause of a broken relationship. Communication more than any other skill determines success in sales, marriage, or management. |
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Communication is the soul of management: analysis and solid decisions translated into clear messages that influence people to act and feel good about their performance. |
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In survey after surveyfrom senior executives reminiscing about their career success to recruiters hiring college graduatescommunication always tops the list of skills for success. Whether a valid or invalid measure, the lack of communication skills tags people as being less competent, less attractive, and less qualified as leaders. |
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