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Tip 911 (for men): Share feelings to create camaraderie or intimacy in personal relationships.
Examples of personal information include things like plans for an upcoming family activity, enjoyment of a hobby, disappointment about how the economy is affecting your family, frustration over difficulties in working on a project, opinions on ethical situations, or plans for career and family.
Tip 912 (for men): Reveal feelings to build loyalty in customer or colleague relationships.
If you've ever lost a customer contract that you considered "safe," reevaluate the relationship. You may have considered a female customer a loyal friend simply because the two of you talked. She, on the other hand, may have considered the relationship tenuous because you only discussed "official" business during your calls and visits.
Tip 913 (for men): Talk more about people and feelings with women.
Women are interested in relationships and the well-being of others around them. Ask how others they know or work with are progressing on various projects, plans, or pursuits.
EMPATHY OR SOLUTION?
When a woman dumps a problem, she wants empathy along with a solution. In fact, being resourceful and creative herself, she may not want a solution at all. She wants to know that someone understands her frustration, disappointment, pain, or predicament. Again, one of woman's basic drives is emotional connection with other people.
But when a man hears a problem, he goes about trying to solve it: Try this. Try that. Try the other. Why? Because men win admiration by solving problems.
The reverse is true. When a man has a problem, he wants a specific suggestion for solving it. What does a woman give? What she'd want in returnempathy.
Results: (1) Women grow frustrated when they want empathy and get lectures or solutions. (2) Men grow frustrated when they want solutions and get lectures or empathy.

 
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