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Page 378
Tip 250. Be noncommittal if you want to avoid debate.
Tip 251. Avoid editorializing.
Tip 252. Accept specific compliments with sincerity.
Tip 253. Prepare self-effacing comebacks for frequent vague, or insincere compliments.
Tip 254. Gossip at your own great risk.
Tip 255. Stop gossip without offending the spreader.
Tip 256. Squelch complaints.
Tip 257. Don't hard-sell when the purpose is chitchat.
Tip 258. When you meet two VIPs at once, don't focus on one and ignore the other.
Tip 259. Make a graceful exit.
Tip 260. Recognize the importance of small talk.
Tip 261. Establish credibility.
Tip 262. Understand the three dynamics of persuasion: logic, character, emotion.
Tip 263. Identify the appropriate emotion of the moment.
Tip 264. Talk about rewards and incentives to those people who think in terms of payoffs.
Tip 265. Talk about facts and statistics to those who think analytically.
Tip 266. Talk about the "bandwagon" to those who like to jump on it.
Tip 267. Talk about obstacles to be overcome to those who welcome challenge and change.
Tip 268. Sell what people want to buy.
Tip 269. Appeal to self-interest.
Tip 270. Create immediacy.
Tip 271. Use associations from the past.
Tip 272. Ride with the flow as far as you can go.
Tip 273. Use the lesser-of-two-evils approach.
Tip 274. Provide a better and best option.
Tip 275. Use the jelly principle.
Tip 276. Try the Tom Sawyer approach.
Tip 277. Let the decision maker hear from the converted.
Tip 278. Play on the power of your expertise.
Tip 279. Roll with realities rather than hope for martyrs.
Tip 280. Choose your timing.
Tip 281. Create a favorable atmosphere.
Tip 282. Stand up for people to take you seriously.
Tip 283. Present your idea to several small groups rather than one large group.
Tip 284. When there's a parade, take the last spot.
Tip 285. Know the criteria before pushing the solution.
Tip 286. Limit your objectives.

 
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