|
|
|
|
|
|
|
Tip 287. Make a conscious decision about whether to present all sides of an issue or only yours. |
|
|
|
|
|
|
|
|
Tip 288. Organize your ideas for greatest impact. |
|
|
|
|
|
|
|
|
Tip 289. Use the bad-news-first approach. |
|
|
|
|
|
|
|
|
Tip 290. Calculate the minimum gain you would need to justify investing time or money in your idea. |
|
|
|
|
|
|
|
|
Tip 291. Point out what you know for a fact and "what seems to make sense." |
|
|
|
|
|
|
|
|
Tip 292. Credit other people for their sound reasoning. |
|
|
|
|
|
|
|
|
Tip 293. Recognize that people support what they help create. |
|
|
|
|
|
|
|
|
Tip 294. Encourage others to state their own needs or problems to be solved. |
|
|
|
|
|
|
|
|
Tip 295. Invite others to try on your idea. |
|
|
|
|
|
|
|
|
Tip 296. Be careful about opening with a broad question. |
|
|
|
|
|
|
|
|
Tip 297. Ask a question that showcases a benefit. |
|
|
|
|
|
|
|
|
Tip 298. State quantifiable facts rather than opinions. |
|
|
|
|
|
|
|
|
Tip 299. Cite your sources and ask for those of others. |
|
|
|
|
|
|
|
|
Tip 300. Turn information, facts, and features into benefits. |
|
|
|
|
|
|
|
|
Tip 301. Vary your intensity. |
|
|
|
|
|
|
|
|
Tip 302. Increase your pace to increase comprehensionup to a point. |
|
|
|
|
|
|
|
|
Tip 303. Personify abstract concepts or inanimate objects. |
|
|
|
|
|
|
|
|
Tip 304. Speak metaphorically. |
|
|
|
|
|
|
|
|
Tip 305. Use anecdotes and stories to make your points. |
|
|
|
|
|
|
|
|
Tip 306. Use humor to raise receptivity. |
|
|
|
|
|
|
|
|
Tip 307. Package ideas like products. |
|
|
|
|
|
|
|
|
Tip 309. Triple thingsuse triads and alliteration. |
|
|
|
|
|
|
|
|
Tip 310. Don't be too cute. |
|
|
|
|
|
|
|
|
Tip 311. Select selling words. |
|
|
|
|
|
|
|
|
Tip 312. Prefer powerful phrasing. |
|
|
|
|
|
|
|
|
Tip 313. Use both rounded and exact numbers. |
|
|
|
|
|
|
|
|
Tip 314. Make statistics experiential. |
|
|
|
|
|
|
|
|
Tip 315. Never let facts speak for themselves. |
|
|
|
|
|
|
|
|
Tip 316. Consider the legitimacy of the printed word. |
|
|
|
|
|
|
|
|
Tip 317. Provide memory aids. |
|
|
|
|
|
|
|
|
Tip 318. Use visuals as aids, but don't let them dominate. |
|
|
|
|
|
|
|
|
Tip 319. Don't ever read your key points. |
|
|
|
|
|
|
|
|
Tip 320. Match the visual, auditory, and kinesthetic patterns. |
|
|
|
|
|
|
|
|
Tip 321. Repeat, repeat, repeat. |
|
|
|
|
|
|
|
|
Tip 322. Prefer understatement to overstatement. |
|
|
|
|
|
|
|
|
Tip 323. Get past clichés, platitudes, and truisms. |
|
|
|
|
|
|
|
|
Tip 324. Don't beg the question. |
|
|
|
|
|
|
|
|
Tip 325. Anticipate questions. |
|
|
|
|
|